SSL comes from Secure Socket Layer and it is a protocol through which an encrypted connection between the user and the server is established. SSL Certificates protect credit card transactions, user log-ins and all other customer data through a 256-bit encryption. Basically, they ensure your and your clients’ peace of mind. The secure padlock sign and the Dynamic Site Seal are a great indication of how secure your website is and thus raise your credibility with the Search Engines and potential customers.
Unlike the Shared SSL, that will redirect your clients to https://servername.com/~yourUsername, the Private SSL connection goes through https://yourdomain.com
Having a Private SSL nowadays is essential for anyone doing business and dealing with delicate private details online. The absence of such a feature provides a risk of identity or credit card theft, which is not uncommon nowadays.
